JIM FRIEND
I make video ads for B2B SAAS
Trusted by billion dollar companies worldwide
ALI CLIFTON
Creative Director at Lovable
We needed video ads on an extremely tight turnaround for our mobile app launch. Jim helped us at every step of the process, from ideation to final delivery. The ads were a massive hit and even drove thousands of organic reactions on LinkedIn.
CHRIS CUNNINGHAM
Founding Member, ClickUp / Marketing
I knew we'd fall behind if we didn't start integrating AI into our content; Jim nailed it out of the gate. He actually understands what works on social. That first video got thousands of organic reactions. It travelled way beyond our existing audience, which is exactly what you want from this kind of content..
I'll keep working with Jim as long as he doesn't get too busy, haha.
ANDRE ATEMASOV
Head of Marketing at Athelas
Jim has been our go-to video partner for over a year. He can turn technical features into narrative-driven ads people actually want to watch.
And his production workflow lets us produce multiple ad variations to test different concepts. Something we rarely get from other agencies.
Approach
THINGS I DON'T DO. THINGS I DO.
Don't
Do
Don't
-
Gamble 80% of your budget on a single
30-second hero video.
- Script and shoot multiple modular hook and format variations up front so you can test and find winners.
- Spread myself across 20 open client accounts, creating 3-month timelines where nothing ships.
- Burn through your budget on expensive locations, massive crew and standard production overheads.
-
Spread myself across 20 open client accounts, creating
3-month timelines where nothing ships.
Do
- Script and shoot multiple modular hook and format variations up front so you can test and find winners.
- Protect my bandwidth to move at SaaS speed to take your ads from script to delivery in weeks or days.
- Shoot live performances in a single studio and enhance with selective AI workflows to deliver cinema-scale on a lean budget.
- Burn through your budget on expensive locations, massive crew and standard production overheads.
- Streamline production with selective AI workflows to deliver quality and quantity on a lean budget.
How I work
MY PROCESS
01
INITIAL CONSULTANCY
A quick call to see if we're a match and to learn a bit about your product and the problem you're trying to solve.
02
CREATIVE SESSION
This is where things get interesting. We arrive with a large volume of ideas, from rough sketches to more developed directions. Together we go through them, shape them, and keep the ones that fire us up. You bring the product knowledge. I'll bring what works on social. Neither of us could do this alone.
03
CONCEPTS → SCRIPTS → VISUALS
The strongest ideas become scripts, storyboards, and key visuals. You’ll also receive a clear timeline and pricing at this stage before anything goes into production. No nasty surprises.
04
PRODUCTION
Using motion graphics, AI video, and live-action where appropriate, I'll start putting everything together with all the relevant social platforms in mind. You can track progress through your very own client portal.
05
DELIVERY
You don’t leave with one video. You leave with multiple versions, cut-downs, formats, and hook variations. Ready for LinkedIn, Meta, YouTube, and wherever else you’re running ads.
work
You have questions
FAQ
How long does the process take?
I move fast. Typically, I can move from initial ideation to a finished product in just a few days or weeks. My hybrid AI workflow is designed specifically for brands that need to capitalize on a market moment without the traditional month-long production cycles
Who is this service for?
I primarily partner with high-growth SaaS companies and tech brands. Whether you are prepping for a major product launch or need an awareness campaign that cuts through.
Who will I be working with?
You’ll work directly with me from the initial pitch through to final delivery. While I oversee the creative strategy. I utilise a team of freelance editors and AI artists to ensure your project is delivered with high-end polish at speed.
How much does it cost?
Every project is unique, and pricing varies based on the complexity of the narrative and the volume of deliverables. However, our basic campaign packages typically start at $6,500.