Insights
Notes on making video ads that B2B SaaS buyers actually watch. Read them, or listen instead.
Variation is the cheapest performance lever you have. A production workflow built for variants lets you learn in weeks what most teams learn in quarters — without reshooting a single frame.
Most SaaS ads explain the product before they earn the attention. The result is a polished video nobody finishes. Here is the structure I use instead, and why the first three seconds decide everything.