The KPI’s Of Video
The Video That Acted Like a Trojan Horse A client got in touch with me a few months back, and when I asked how she found me, she pointed to a video I had posted on LinkedIn over a year earlier. The video was taking the piss out of corporate videos and how sterile they […]
Hooks Pt.1 – Your B2B Video Ad Lives or Dies in the First Three SecondsÂ
Variation is the cheapest performance lever you have. A production workflow built for variants lets you learn in weeks what most teams learn in quarters — without reshooting a single frame.
Mistakes with paid vs organic video
Most SaaS ads explain the product before they earn the attention. The result is a polished video nobody finishes. Here is the structure I use instead, and why the first three seconds decide everything.